There is a difference between having a strategy of grabbing a larger percentage of the current listening audience, and having a strategy of GROWING the listening audience.  Are you growing, or simply capturing/trading listeners from competitors?

Creative Identity Group knows where consumers are and how to reach them in this new communications landscape, and we want to help design radio’s next generation.

We need to look outside the radio field for possible solutions to radio’s challenges. Aren’t these somewhat non-radio problems? The problem isn’t music rotation equations or time spent listening models, or programming - the problem is - How does radio – in an ever fragmenting media environment – go about resonating with consumers and penetrating the market in such a way that again grows the listening base, rather than simply placating the core?

If you’re curious, give us a call or an e-mail.

Justin Kaiser
Creative Identity Group