A recent conversation on one of the lists produced the following list of items in promoting your podcast…

• I have postcards (just got them), business cards, and new travel posters (http://AmateurTraveler/posters)
• I reply to ALL my listener email
• I post on topic-relevant forums
• I sell T shirts, mugs, etc (only to myself in the year I have had them), I use them in
  contests like this month’s trivia contest (http://amateurtraveler.com/board/viewtopic.php?
  t=781)
• I have a weekly newsletter with links to the show and news (small but growing)
• I have discussion boards
• I include my site URL & podcast names/descriptions in sign lines for emails & forums
• I put a Flash mp3 player on my website
• I (try to) make it easy to subscribe or direct-download
• I reply to other people’s complimentary blog entries about my podcasts and thank them
• I write thank-you emails to Apple iTunes Support when they have featured my podcasts
• I will give an interview to practically anyone who asks for one
• I have an about me page with backgrounnd information and press info
• I announce each new show on MySpace, facebook, PodcastingNews.com, PodcastPickle.com, popcurrent.com, netscape.com, onlywire.com, reddit.com, groups.google.com, stumbleupon.com
• I email editors of About.com when I talke about an area they cover
• I invite on other podcasters, authors and bloggers as guests who often cross promote
  the show
• I have unique logos for each podcast
• I DJ parties & events for free where the exposure will be good for the podcasts, and I prominently display posters & flyers for my podcasts
• Per above, I have 4 x 6 flyers, business cards, and posters
• I reply to ALL my listener email
• I post on topic-relevant forums
• I sell T shirts and give away promo shirts
• I have a newsletter with background info, discounts, contests, and access to exclusive content
• I have a Yahoo Group for listener discussions & resources
• I include my site URL & podcast names/descriptions in sign lines for emails & forums
• I put a Flash mp3 player on my website
• I (try to) make it easy to subscribe or direct-download
• I provide playlists for the tracks on the mixes in the mp3 ID3 tag, on the site, and in the mix’s dedicated popup page
• I provide links to the original tracks on Beatport.com
• I reply to other people’s complimentary blog entries about my podcasts and thank them
• I write thank-you emails to Apple iTunes Support when they have featured my podcasts
• I provide code for a feed player that can live on the listener’s own site
• I will give an interview to practically anyone who asks for one
• I find addresses & email addys for publications (hard & soft) relevant to my podcasts, and I send them occasional PR releases when there is something to announce. I thank these publications when they run them
• I have a ready-to-go media kit with long & short bios, podcast descriptions & latest PR releases, logos, headshots, and links.
• I do not publicly denigrate other podcasts that are potential competitors; by the same token, I try to respond to criticism in the most positive manner I can. This last point is probably the hardest for me.

I’m sure we can come up with a few more, but that will keep us busy for a while.

Justin Kaiser
Creative Identity Group