Breaking the Rules of Branding
Sep 9th, 2007 | By Justin Kaiser | Category: Identity 2.0Most of the time… most of the people are “idea challenged” because they’re afraid to take a chance… “Break The Rules”. They conceive a remarkable marketing, branding, advertising campaign yet they never seem to be able to turn the idea into a working model.
WHY? Client reluctance… idiotic, unimaginative management… and worse yet complete lack of confidence in themselves…
Finally, they suffer an inability to produce a demo of their idea so cohorts may “see” and hear how good the concept is… the result? COMPLETE FAILURE… and worst of all… the client has suffered a serious loss of investment resources.
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