And Drink! They’d die of dehydration blaming the cowboy because he didn’t scoop the water, cool the water, and bring it to the horses lips, where he would gently pour the water down the horses throat.

This exercise continues to prove one fact: Radio continues to kill itself by convincing reps that they sell advertising, when all they really sell are the minutes. WE create the advertising to fill the minutes.

That point is often left out.

Clients come and go. Sometimes we just need a little reality check and a little motivation.

Thanks to Andrew Frame for the insight.

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