A sales rep at an associates station was sharing some information with me that I thought you all would appreciate:

She was looking at the website stats for one of her clients.

1.) The client ONLY advertises his website on their radio ads
2.) The clients does a live call in on Mondays, and the ads run on Tuesdays
3.) Hits to the website sky-rocket on Mondays and Tuesdays then trickle off for the rest of the week.
4.) This pattern is like clockwork for the last 3 months.