At the Creative Identity Group I hear “but it’s only 30 minutes of audio…” a lot.  Yes, that’s true, but it’s also 30 minutes of finished audio.

I’d like to give you a bit more insight into the finished product, a delivered 30 minute audio file ready for production.  This may help you better budget for your next voiceover project with Creative Identity Group and Identity Group Marketing.After we receive the script, we will convert it into 12 point Arial with 1″ margins.  This makes it easier to read, gives us an area to mark up the script for proper delivery, and to properly invoice you.

Next, one of our talents will pre-read your project, generally out loud to get a feel for it.  At the same time they will check pronounciation of various words and mark for emphasis.  We also try to identify the message you are trying to deliver, determine the best way to get the message to your buyer and figure out where to stop for breath.  This is generally a 40 minute process. 

We then move into the isolation booth open up Pro Tools.  After a couple of minutes we are ready to create a new client session.  Recording can take up to twice as long as the finished project, sometimes longer, because of re-takes, technical jargon or complex scripts that are not ready for a voice presentation

Up to this point we’ve invested about 75 minutes into your 30 minute project and we haven’t started editing yet.  Editing, as a rule, takes 2 times, more often 3 times, the length of the finished project.  So we’ll add another 60-90 minutes into your investment. 

Your 30 minute dry voice, fully edited project will probably take a minimum of 2 hours to create.  That’s 4 times the length of finished audio to record and produce. 

We do our best to be efficient with your time, however, we want to provide you with a quality product.  That’s the reason we’ve been successful. 

Here to Help!

Justin Kaiser
Creative Identity Group Marketing