Maybe you already know exactly what kind of internet radio you want to create, but just in case you don’t, I have some suggestions

The whole arena of internet radio and podcast is still taking baby steps. The door is wide open to just about any topic that you would like to cover - but some will have a greater chance of success than others.

Here are my current picks for hot new internet radio shows that someone ought to create:

• Weddings, bridal planning, etc.
• Pregnancy, 9 months of anticipation!
• Marriage - Keeping the home fires burning
• Single life - Being content, searching for Mr/Miss Right,online dating
• Traveling America
• Traveling Europe (or Asia or South America… keep it specific!)
• Cruise Enthusiasts
• I could go on with a hundred other ideas, but I think this should get your creative juices flowing.

The idea is to pick a highly focused topic - and stick to it.

This is incredibly important for a mulitude of reasons. Here’s a hint though… think of your favorite radio show.

Can you say in one sentence what that show is about? You should be able to. That’s an excellent sign that the show has a defined focus. You know what it is about and what you can expect from day to day or week to week. It is why you keep coming back - because you like the topics!

Now imagine a show that defies a one sentence description.

They probably ramble over a variety of topics in an attempt to be all things to all people. When you try to reach all people - you end up reaching no people.

I would love to hear your show ideas Let me know your thoughts.

Justin Kaiser
Creative Identity Group