Sit down and start to jot down your ideas for individual show topics. Give yourself about a half hour and you should be able to identify at least a dozen different topics. If you can’t - you may be in trouble.

Now don’t get scared… first of all there are no rules about how often you have to publish a show.

You can choose to publish a new show a couple of times each week or only once every other week. It really is up to you.
Just get on a schedule and try to stick to it. Whatever you choose, be sure to let your listeners know how often to expect to have something new to listen to - and be ready to hear pleas for more!

If you’re going to opt for weekly - you should have a pretty good size list of topic ideas to work with. If you’re going monthly, you’ll have lots of time between shows to develop your ideas.

Now, how long will your show be? Listener’s attention spans are short - especially online, so I do advise my students to consider their choice about length carefully. Some podcast programs are only ten minutes in length, easy for the listener to consume on a coffee break. There is no right or wrong, just a personal choice.

Ask yourself what your potential listeners are like. Are they on the move? Do they travel a lot? I love to have plenty to listen to in the car when I’m on the road so I like longer programs.

When you know how often you will publish and how long each show will be - you can start to plan out your content.

See you tomorrow with my thoughts on that!

Justin Kaiser
Creative Identity Group