Web Marketing

Creative Does Work in Radio

Feb 23rd, 2008 | By Justin Kaiser | Category: Web Marketing

A sales rep at an associates station was sharing some information with me that I thought you all would appreciate:

She was looking at the website stats for one of her clients.

1.) The client ONLY advertises his website on their radio ads
2.) The clients does a live call in on Mondays, and the ads run on Tuesdays
3.) Hits to the website sky-rocket on Mondays and Tuesdays then trickle off for the rest of the week.
4.) This pattern is like clockwork for the last 3 months.

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Radio Websites Increase Listenership

Feb 26th, 2007 | By Justin Kaiser | Category: Web Marketing

A study from The Media Audit shows that radio station web sites actually increase the reach of a radio group in local markets. Conducted in 84 U.S. cities between Spring, 2005 and Winter, 2006, The Media Audit’s study found 12 percent of adults in Daytona Beach, FL, visited one of Clear Channel’s radio station web sites in the last 30 days, ranking it as the highest-rated radio web site cluster in the U.S.According to study, 23.1 percent of adults in Daytona Beach listen to a Clear Channel station “most often.” When combined with web users, the cluster reaches about 27 percent of adult listeners. The incremental reach of the web site is nearly 18,000 adults.

Does your radio website help grow your audience? If not CreativeIdentityGroup.com can help.

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