The Big Game is just around the corner and many of our clients will be promoting sales and events based on the excitement of football. One of our associates, Tommie Lee, sent a reminder about what we can and cannot talk about when it comes to the No Fun League…

You CANNOT say or print the following: Super Bowl, Super Sunday, the Super Bowl logo, NFL, NFC, AFC, National Football League, National Football Conference, American Football Conference, or the actual team names or nicknames (such as Patriots or Pats) in reference to the game.

You MAY say or print the following: The Big Game in Miami, The Professional Football Championship Game in Miami (boy, doesn’t THAT just roll off the tongue…), the date of the game February 4th 2007, the names of the cities of the competing teams (Indianapolis vs. Chicago…but not Bears vs. Colts), and you CAN make fun of the fact that you cannot say the phrase Super Bowl by bleeping it out.

Creative Identity Group is located on the border of Illinois and Indiana and here is one of the promotional ideas that another of our associates came up with for a local radio sation…

The Saturday Morning Sports Show will take to the streets for a border battle. On Saturday Feb. 3 (day before Super Bowl) they are going to set up a tent right on the Illinois-Indiana state line duct-taped right down the middle, one side BEARS, other side COLTS. They hope to give away goodie bags, and maybe an extra little something to motorists with license plates containing an X, L, I, 4, or 1 on the plate(this being Super Bowl XLI or 41). They will also have all of their sports play-by-play personalities on-hand meeting and greeting the listeners. It should make for great publicity!

Here to Help!

Justin Kaiser
Creative Identity Group Marketing