Promotions - Oldies
Jan 14th, 2007 | By Justin Kaiser | Category: Broadcast PromotionsTHE 96 DAYS OF SUMMER
If you haven’t already begun planning for your summer umbrella promotion, some good alternatives to the “XXX Days of Summer” include “The Summer of ‘98 Celebration” (if your station is “98″) or “The Good Time Summer Celebration.” Both work the same as the “XXX Days” promotion.
VW BEETLE GIVEAWAY
If you got a bug, you know this is the hot promotion of the Spring. If you didnt, theres still time to cash in on the buzz this summer. Stations are doing “Listen for The Beatles to win a Beetle” or “Listen for a Beatle Twin Spin” to win. Cash in on this promotion before the public realizes what an impractical car this is! This car is guaranteed to draw a crowd at a remote.
BIRTHDAY WHEEL
Station rolls in the Wheel at 7:10 each week day morning and spins it and announces a birthday. Caller XX whose birthday matches the one announced wins $500. Station then promotes other times throughout the day the wheel will be spun.
FREE MONEY TELEPHONE GAME
This promotion is copyrighted by McClain Enterprises out of Nashville. Each weekday morning at 7:10 a.m., station announces two number. If those two numbers match two numbers in your phone number . . . home, work, cell number . . . you win $500. Station then promotes other times during the day the game will be played.
LUCKY BUCKS
Station circulates dollar bills in the market with its frequency at the end of the serial numbers (1003 if you’re Oldies 100.3). Each morning at 7:10, station announces a serial number. If the listener has that bill, they win $10,000. A consolation prize could be given worth $100 or other prizes. Station then promotes other times the game will be played.
BEAT THE BUZZER
Station promotes when theyll play the game and start the CASH CLOCK. The clock ticks in designated increments of money ($50, $100, $150, etc.). The listener has to stop the clock before the BUZZER sounds. When the listener shouts STOP, that will be the cash amount they win. Station then plays the remaining ticks to see how much money they could have won.
MYSTERY JUKEBOX
This one seems to never go away because it works! Guess the song that will be played in the Mystery Jukebox. The song will be one of the songs played in the last hour! Keep track of the songs . . . win the cash!
MOTHER’S DAY/MAY 10
Got your copy of “IOU” by Jimmy Dean? “Mom-a-lees” . . . “dumb things your mom always told you to do” like “change your underwear in case you’re in an accident” . . . is always a good phone topic. Do a deal with a local phone carrier and give away free phone calls to mom. Have your promotion staff take carnations to the local restaurants to give to mothers. Put a card with a sequential number attached to the flower. The message should say “Happy Mother’s Day from Oldies 99. Listen for your special number tomorrow morning to win $99.”
TOP TEN LISTS
The next section includes four Billboard Top Ten Lists for the month of May. Each list is as it appeared in Billboard magazine, and other major hits are included that appeared lower on the chart to be used as bonus songs in the count down, or as replacement for songs in the Top Ten you do not have or use. If you replace a song, you wouldn’t want to reference Billboard but call it the WXXX Top Ten From This Week . . . etc.
Top Ten List for the lst week of May, 1966 (ending May 7, 1966):
1. Monday, Monday - The Mamas & Papas
2. Good Lovin’ - The Young Rascals
3. Sloop John B - The Beach Boys
4. (You’re My) Soul And Inspiration - The Righteous Brothers
5. Kicks - Paul Revere & The Raiders
6. Secret Agent Man - Johnny Rivers
7. Rainy Day Women #12 & 35 - Bob Dylan
8. Bang Bang (My Baby Shot Me Down) - Cher
9. Leaning On The Lamp Post - Herman’s Hermits
10. Gloria - The Shadows Of Knight
Extras: I Am A Rock - Simon & Garfunkel, When A Man Loves A Woman - Percy Sledge, Paint It, Black - The Rolling Stones
Top Ten List for the 2nd week of May, 1968 (ending May 18, 1968):
1. Tighten Up - Archie Bell & The Drells
2. Mrs. Robinson - Simon & Garfunkel
3. Honey - Bobby Goldsboro
4. The Good, The Bad And The Ugly - Hugo Montenegro
5. A Beautiful Morning - The Rascals
6. Cowboys To Girls - The Intruders
7. Love Is All Around - The Troggs
8. The Unicorn - The Irish Rovers
9. Young Girl - The Union Gap
10. Do You Know The Way to San Jose - Dionne Warwick
Extras: Think - Aretha Franklin, Ain’t Nothing Like The Real Thing - Marvin Gaye & Tammi Terrell, The Horse - Cliff Nobles & Co.
Top Ten List for the 3rd week of May, 1970 (ending May 23, 1970):
1. American Woman/No Sugar Tonight - The Guess Who
2. Vehicle - The Ides of March
3. Turn Back The Hands Of Time - Tyrone Davis
4. Everything Is Beautiful - Ray Stevens
5. Cecilia - Simon & Garfunkel
6. Let It Be - The Beatles
7. Love On A Two-Way Street - The Moments
8. Up Around The Bend/Run Through The Jungle - Creedence Clearwater Revival
9. ABC - The Jackson 5
10. Reflections of My Life - The Marmalade
Extras: Mississippi Queen - Mountain, The Long And Winding Road/For You Blue - The Beatles, The Wonder of You/Mama Liked The Roses - Elvis Presley
Top Ten List for the 4th week of May, 1967 (ending May 27, 1967):
1. Groovin’ - The Young Rascals
2. Respect - Aretha Franklin
3. I Got Rhythm - The Happenings
4. Release Me (And Let Me Love Again) - Engelbert Humperdinck
5. The Happening - The Supremes
6. Sweet Soul Music - Arthur Conley
7. Him Or Me - What’s It Gonna Be? - Paul Revere & The Raiders
8. Creeque Alley - The Mamas & The Papas
9. Somethin’ Stupid - Nancy Sinatra & Frank Sinatra
10. Girl, You’ll Be A Woman Soon - Neil Diamond
Extras: Can’t Take My Eyes Off You - Frankie Valli, Windy - The Association, Sunday Will Never Be The Same - Spanky & Our Gang
