Posts Tagged ‘ creative costumes ’

Promotions - Halloween

Jan 14th, 2007 | By Justin Kaiser | Category: Broadcast Promotions

Hysterical Hauntings

Do some research and find some local “haunted places. Have listeners call in and qualify to take the Haunted Tour of (your town) on a bus. Arrange your stops to include at least one place where your stations interns can scare people on the busa dark cemetery works well!

Pumpkin Party

Right before Halloween hold a pumpkin carving contest among your listeners where your stations call letters or logo must appear somewhere on their pumpkin. Listeners bring the jack-o-lanterns to a local mall where they will be displayed and shoppers can vote for them in different categories (scariest, most original, funniest). The jocks then present winners with prizes at a special ceremony.

Trick-Or-Treat

Put together a station-sponsored trick-or-treating Halloween party at a local shopping mall. Find mall sponsors willing to hand out small gifts or candy to trick-or-treaters and hold games for children in the center of the mall. Parents will feel more at ease with their children indoors and malls will benefit from the late-night mall traffic.

Halloween Reflections

Prior to Halloween, give away reflective stickers with your call letters and logo on them to put on childrens clothing to make trick-or-treating a little safer.

Ghoulish Fun

Sponsor an invite-only Halloween costume party at a local hot spot. During the month of October give away pairs of tickets to the 13th caller after they hear part of a Halloween song (like Monster Mash). At the event, award prizes for the best, worst, scariest, and most creative costumes. If alcohol is served at the party, be sure to provide alternative transportation for guests.

Knock, Knock, Whos There?

Designate one or more houses in your community as the “Official WXXX Halloween House. Promote on air that when parents take their kids trick-or- treating, they should ask: “Is this the WXXX Halloween House? The first trick- or-treater that asks the question at one of the designated houses wins a prize.

Boo at the Zoo

“Boo at the Zoo! Is safe and fun way to trick or treat around the Zoo. Our sales staff sold booth space around the Zoo to current advertisers, got free entertainment from local celebrities, entrance fee was only $1 which went to the Zoological Society. All booth sponsors gave away free candy and product! Awesome event, drew close to 5,000 people! Great event to raise money and promote a safe and fun Halloween!

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