Posts Tagged ‘ e mail ’

Creative Identity Group at New Media Expo in September 2007

Apr 3rd, 2008 | By Justin Kaiser | Category: @ Latest News from Justin Kaiser

placetolearn.jpgThis week we’re at the biggest event in the United States for New Media Creators. As Corporate Podcast creators, Justin Kaiser and Associates - Creative Identity Group feels that this investment in education will make it worthwhile to our clients. Through unique conference sessions, exhibit hall presentations, and networking functions the entire event is devoted to the industry of creating, delivering, and profiting from unique digital content for the Internet and any device the consumer chooses.

The New Media Expo is an annual convention that educates individuals and companies about how to produce high-quality audio and video digital content, grow a loyal audience, and market or monetize that content in creative ways.

podcastexpo160×90.gifThe Expo is an event that brings together influential digital media creators, podcasters and content developers to cover the complete range of creation techniques, business objectives and future trends. This is a a major networking event where content creators can share ideas and build partnerships. We’d love to network with you. Make sure you follow us on Twitter and if you’d like to meet-up, just e-mail us at mobile (at) justinkaiser.com

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What is an RSS Feed? How Can it Help Me?

Apr 3rd, 2008 | By Justin Kaiser | Category: Podcast Consulting

What is an RSS feed?

Really Simple Syndication (RSS) is an XML-based format for content distribution. See Wikipedia’s description at http://en.wikipedia.org/wiki/RSS_%28file_format%29 .

News, information, enterprise applications and weblogs (blogs) can all be published in RSS. When a new article is posted or a change is made to an application, RSS feeds can automatically notify the user. Text, images, audio (including podcasts) and video can be incorporated into RSS feeds. In simple, a code is inserted into your web site and the selected categories of news are “pulled” to your site automatically.

How do RSS feeds impact my business?

For Individual Users, RSS feeds can help keep you up-to-date on news, information and blog posts, making you more knowledgeable and productive, both at work and at home. According to Technorati, as of March 2006, there are more than 30 million RSS feeds available. Most mainstream news and information sites publish RSS feeds.

For your web site, depending on your product or service, there are a number of different use cases for RSS since both internal (enterprise applications, blogs, reports) and external (industry news, competitive information, blogs) content can be delivered as feeds. In particular, many businesses see benefits by not having to periodically check Web sites for key updates or wade through traffic on e-mail distribution lists. In addition to increasing knowledge and productivity, RSS feeds can also be used for brand monitoring, crisis communications, internal/executive communications and competitive intelligence.

For Publishers, Media Companies and Other Content/Information Providers, RSS feeds offer readers, visitors and customers a convenient way to read and access their information. RSS feeds can also be incorporated into web sites to offer a more personalized and rich user experience, strengthen the brand and maximize revenue opportunities.

Search engines that place importance of page rank on the amount of relevant content that you display on a given site, also “see” the constantly changing news headlines and articles as a plus. Adding an RSS news feed to your site can be one of the most cost-effective things you can do to help you in the quest for higher rankings.

If you would like to find out more about RSS feeds and how they can be implemented on your site contact us today.

Justin Kaiser
Creative Identity Group

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A Little Perspective for the New Year

Jan 7th, 2008 | By Justin Kaiser | Category: Personal Insight

This is a call a young lad made to a Christian radio station in Texas. My aplogies if you have seen it. But it’s very moving.

[youtube]http://www.youtube.com/watch?v=zCdZwitrNoY[/youtube]

Want a little more perspective?

We had a listener e-mail us about their youngest child…

“I went to my youngest’s classroom today for their “holiday” party. A little girl named Brittany from our neighborhood - a little ragamuffin type, their family is broke and it shows, there’s some MAJOR issues there, her older sister has a mouth that would make a drunken sailor blush and has told me where to go and what to stick in and where when I get there and she’s 7. yowza. Anyway, Brittany is in Emilie’s class. I saw her today. Her smile can light up the room. Even though I know she suffers by having to follow her only sibling around the neighborhood and encurring the wrath of the kids that make fun of her or yell at her and her sister or whatever. I see her today, smiling, with a patch over her eye. Not a dark one. A clear bandage type one. Not knowing what happened, I simply went straightforward (after she ran up to me to give me a hug - this poor child sees comfort within myself and Holly whenever they drive around the neighborhood, she always stops…) and said “What happened to your eye, sweetie?” “It got sick, and I had surgery. They’re looking for one to match my other one.” WHAT? How does this happen? WHY does this happen? She’s able to smile through it. And, from the teacher I hear that it was CANCER. They found it - and they’re not out of the woods yet. UGH. It’s VERY possible that she’ll ultimately lose the other one. I wanted to hug her and not let go. I wanted to try to figure out how to explain to her that no matter how difficult life is, to be sure to check out the colors in things, the sunsets, the way the christmas lights reflect around the neighborhood and light up the sky. I wanted to let her know that life is going to be “okay”. That she won’t be picked on (any more than normal…kids are awful creatures sometimes…). That it’ll all work out. Of course, all I could do was hug her and tell her Merry Christmas, between teary eyes. After reading “The Polar Express” to her and the rest of the class, I found out from the teacher (who is a wonderful woman - and actually had my wife in her very first class…) that another of their classmates’ mother died. Suicide. Last week. Guess who found her and tried to get her to wake up?”

Yeah. It’s the most wonderful time of the year and stuff. But, man, be extra nice to folks, pick up a tab for a stranger, give to the Salvation Army kettles, whatever… but try to keep this giving spirit with you ALL YEAR, not just at Christmas. And certainly, give your spouse, loved one, life partner, rock, whatever… an extra hug tonight.

It may have been a rough year for you, but seeing what these two wonderful children are going through, I realize that my life is peaches and cream in comparison.

Justin Kaiser
Creative Identity Group

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