Dialing For Dollars

Cure your listeners� post-holiday blues by helping them pay off their bills! Each morning at a certain time, have one of your air personalities select a random dollar amount. If one of your listeners has a Visa, Master Card or American Express bill for exactly that amount, your station pays the bill (the first person to call is the winner!). You can modify this by structuring the promotion so that instead of paying the entire bill, if the listener has a single charge that equals the dollar amount given, the station pays them that much money. To claim their prize, the listener must bring in the actual bill; that way, dates and amounts can be verified.

Baby Baby

Tie-in with a baby clothing outlet and a hospital to give a gift pack to the first infant born in the new year. To get your listeners involved, add a �guess the time of the first birth� contest with entry blanks at participating stores and award a prize to the listener with the closest guess.

January Blahs

The holidays are over, the bills are coming in, and your listeners are starting to suffer from the January blahs. A great way to perk up their spirits is to focus on people in your community who really need some help. January is the toughest month of the year for food banks and shelters. Sponsor a food drive around a local sporting or entertainment event. Give free or discounted admission to a basketball game or movie with a food donation, or have a food and clothing drive at your station and let other media know about it too.

January Specials

For most stations, the first quarter is the lightest advertising season at any radio station. To help get those numbers up, present the �WXXX January Clearance Sale.� Sell participating sponsors three weeks of advertising in January at your regular rates, and give them the fourth week free or a two-for-one sale. Clients will appreciate the discount rate since their first quarter sales are likely at a low ebb, too.

Making Lemonade

A slow first quarter could be a boon to the programming department. Use your limited commercial load to have some fun with promos. Create entertaining vignettes that promote jocks, features, or station themes. You could also use extra spots to do a special job for a local charity or group. You�ll enhance your station�s image and keep spot-consuming promotions or events out of busier times.

Half-ey New Year

Start the year off with a retail bang. Choose a weekend in January to sponsor a 50% off sale. Rent a convention hall, armory, or vacant warehouse and sell booths to retailers as part of a first quarter ad package. The only rule: all merchandise sold must be priced at least 50% off the list price. Use part of each retailer�s ad schedule to promote the two-day event and match it with a station promo schedule. Have each participating retailer donate one item to be used in prize drawings at the event. Arrange for a local charity group to have a food concession, with all proceeds going to the charity.

Call me a cab!

Sponsor free cab rides on New Year�s Eve. In many markets cab companies, taverns and radio stations offer free New Year�s Eve rides home from parties, bars and other and night spots. Tie in with your local MADD or SADD chapter. It�s a good promotion and a helpful service.

Gobble This

Here�s a year-end promotion that�s fun for both your station and your listeners. Invite people to submit nominations for the �Turkey Of The Year.� Encourage your morning show audience to nominate someone whose foul actions during the past 12 months may give new meaning to the word �turkey.� Announce the winner and create a small plaque honoring the participant . If the individual has a sense of humor, perhaps an on-air appearance to accept the award would be possible.