You need to create a website with enough content for the search engines to read and know what you are about. If you write two or three paragraphs about each show and archive several months worth of these show descriptions, that will accomplish a minimum of content.

You should also consider using some topic specific articles on the website and definitely add a blog. This will also help to feed the search engines.

To attract listeners you can:

• Write and distribute press releases about your show.
• Write and distribute articles on your topics.
• Submit your website to directories.
• Submit your blog to blog directories.
• Submit your podcast feed to podcast directories.
• Put ad in ezines and on related websites.
• Try Pay Per Click advertising.
• You must set up a ‘Link to Us’ page with text links and graphics for your fans to grab and use to link to you.
• You may also want to try setting up a link exchange directory and trade links with complimentary websites.

When you have your voice over expert create your show intro and commercial segues, you will also want to order a 30 second show promo that can be traded with other show hosts. The promo should identify your show name, topic and web address.

Definitely consider promoting your show offline. Put your web address and show title on the back window of your car in vinyl letters. Carry business cards with listening instructions with you and pursue every opportunity to appear as a guest on offline radio programs.

I’ll be staying in touch with regular tips, tricks, tech and promotional updates. Internet Radio is booming and as I spot trends or learn something new that can help you, I’ll be sure to share it with you.

Justin Kaiser
Creative Identity Group

Maybe you already know exactly what kind of internet radio you want to create, but just in case you don’t, I have some suggestions

The whole arena of internet radio and podcast is still taking baby steps. The door is wide open to just about any topic that you would like to cover - but some will have a greater chance of success than others.

Here are my current picks for hot new internet radio shows that someone ought to create:

• Weddings, bridal planning, etc.
• Pregnancy, 9 months of anticipation!
• Marriage - Keeping the home fires burning
• Single life - Being content, searching for Mr/Miss Right,online dating
• Traveling America
• Traveling Europe (or Asia or South America… keep it specific!)
• Cruise Enthusiasts
• I could go on with a hundred other ideas, but I think this should get your creative juices flowing.

The idea is to pick a highly focused topic - and stick to it.

This is incredibly important for a mulitude of reasons. Here’s a hint though… think of your favorite radio show.

Can you say in one sentence what that show is about? You should be able to. That’s an excellent sign that the show has a defined focus. You know what it is about and what you can expect from day to day or week to week. It is why you keep coming back - because you like the topics!

Now imagine a show that defies a one sentence description.

They probably ramble over a variety of topics in an attempt to be all things to all people. When you try to reach all people - you end up reaching no people.

I would love to hear your show ideas Let me know your thoughts.

Justin Kaiser
Creative Identity Group

I’ve realized in the last two years that selling ads is just one reason to launch a show. One of many great reasons!

The internet is all about content and we know that the key to reaching our target marketing is to provide them with interesting, original content. So we create websites, write articles, create blogs, write newsletters, etc.

Taking our content and sharing it via an internet radio show or podcast is a natural next step for anyone who wants to reach others with their message.

Probably the number one reason for starting a new show that I hear from my coaching clients is to establish their position as an expert in their field - and it works.

People have a tendency to believe what they hear and they grow to trust those who they hear from often.

Anyone who provides coaching or consulting would be a natural for internet radio. They can model what they do for their listeners, creating a warm market of interested prospects that they can further market their services to.

Not all hosts are motivated by profit. Some create shows to promote an interest or cause that they are passionate about. Others are just having fun talking about a hobby.

The good news for all of us is that it is possible, more today then ever before, to get started with very little
up front or ongoing expenses.

Whatever your reason, internet radio and podcasting provides you with a new way to reach the people you want to reach online.

I know that some of you are intersted in hosting a show but really don’t have a clue what kind of program to create.
Tomorrow I’ll share some great ideas - maybe a few will appeal to you.

Justin Kaiser
Creative Identity Group