Andrew just checked in from Florida getting ready to cut some audio for the Creative Identity Group… “In addition to being mere feet away from the stove that is baking home-made chocolate chip, walnut and raisin oatmeal cookies made from scratch by my Bride, I get to produce spots that include the offer to win free … sheep. Pick up a treat bag with any car purchase and win up to $500 or a free sheep - or stop in and register to win a free sheep … twenty to be given away”.

Makes you wonder what you have to do to get the sheep…

Justin Kaiser
Creative Identity Group

We’re thinking differently radio, creative, and podcasting. We see it with a different perspective. No, we’re not just programmers or consultants. We’re perception specialists who are partnering with visionary programmers and industry leaders.

We know what advertisers need, and we know what consumers desire. We’re ready to introduce a new model of creative that creates beter radio ads, websites, and many other areas of creative that endear customers to your business. More revenue, more market share, more awareness. It’s Creative 2.0.

If you’re curious, let’s chat. It’ll at least be an interesting conversation. At the most, it will mean money in your pocket.

Justin Kaiser
Creative Identity Group

I was recently asked the question… “Creative… what does it mean… to you… to your clients?”

It’s funny how my viewpoint on Creative continues to grow and change. Creative to me means everything from the conceptual work to the production aspect and eventually the final output. The act of being creative for a purpose. To the majority of clients and salespeople, “creative” means “anything to fill the airtime”. The word is used as a general catch-all noun to refer to the audio product.

It’s so much more than that.

To me, it means that I do indead “Create”. It’s not a boiler-plate… it’s not banged out… it is indeed something that time and effort went into. Creative is done with the purpose of providing something that is both entertaining and enticing to the listener; ego-satisfying (and contract renewing) to the person paying the invoice; and professionally acceptable by the person doing the “creating”.

“And make it really good…”

Here to Help!

Justin Kaiser
Creative Identity Group Marketing

OK, so the past few weeks I have been fighting a ground loop. Nothing that was noticeable when recording, but when you turned the computer pot up for playback it was there, and if you amplified the nothing that was recorded, it was a pure 60 cycle waveform� Yep, I counted it 60 full cycles in 1 second of recording It looked pretty, but sucked because I couldn�t find it�

If I recorded my voice it was so low it wasn’t noticeable, but danged if it was still there.

So I unplugged everything. Over and over again. I knew it was coming from my computer as when I unplugged, it went away I uplugged everything on my computer. Over and over again, yet it was still there coming through my MobilePre.

Then I had this brilliant idea. I’ve got a coax video in like the one on tv’s and vcr’s. That was the only thing that I hadn’t unplugged because it was a pain in the ass to screw back on�

Wouldn’t you know it! I could have saved at least 30 minutes a day over the past few weeks and a lot of frustration had I really done a thorough job. Maybe it will help you someday.

BTW, my noisefloor dropped from -47 t0 -70 instantly. That is with some gating. No gating I’m at -55 or so.

Back to the weekend,

Justin Kaiser