My Country Tis of Thee

As the Fourth of July draws near, a great way to let listeners voice their independence is to let them call in and give their thoughts on the day. Tape observations, like: “America is great because I have freedom of speech! or “I love this country because of religious freedom. Play the listeners comments on the air between July first and fourth.

Reaching New Listeners

The Fourth of July is a bigger radio tune-in day than you might imagine. Take advantage of atypical listeners by giving them something a little different from your station. Families will be picnicking and your community will most likely be sponsoring events like parades or fireworks displays. Plan what youd like to accomplish on your station and be sure to pre-promote your coverage. Key in on the community events by sending a reporter to the parade for live reports or provide the musical background for the evening fireworks display. Make your air personalities available to emcee events and make sure you have patriotic music to intersperse with your regular programming. In addition, produce some Fourth of July liners with local celebrities and political leaders: “This is Mayor Bob Hinkle, hoping you and your family are enjoying this birthday for America. Have a great Fourth of July from WXXX. Listeners will appreciate the extra effort and take you along to picnics, parades and the fireworks showthen, guess where their radios will still be set come July fifth?