Posts Tagged ‘ podcast ’

Promoting your Podcast

Apr 3rd, 2008 | By Justin Kaiser | Category: Podcast Consulting

A recent conversation on one of the lists produced the following list of items in promoting your podcast…

  • I have postcards (just got them), business cards, and new travel posters (http://AmateurTraveler/posters)
  • I reply to ALL my listener email
  • I post on topic-relevant forums
  • I sell T shirts, mugs, etc (only to myself in the year I have had them), I use them in
    contests like this month’s trivia contest (http://amateurtraveler.com/board/viewtopic.php?
    t=781)
  • I have a weekly newsletter with links to the show and news (small but growing)
  • I have discussion boards
  • I include my site URL & podcast names/descriptions in sign lines for emails & forums
  • I put a Flash mp3 player on my website
  • I (try to) make it easy to subscribe or direct-download
  • I reply to other people’s complimentary blog entries about my podcasts and thank them
  • I write thank-you emails to Apple iTunes Support when they have featured my podcasts
  • I will give an interview to practically anyone who asks for one
  • I have an about me page with backgrounnd information and press info
  • I announce each new show on MySpace, facebook, PodcastingNews.com, PodcastPickle.com, popcurrent.com, netscape.com, onlywire.com, reddit.com, groups.google.com, stumbleupon.com
  • I email editors of About.com when I talke about an area they cover
  • I invite on other podcasters, authors and bloggers as guests who often cross promote
    the show
  • I have unique logos for each podcast
  • I DJ parties & events for free where the exposure will be good for the podcasts, and I prominently display posters & flyers for my podcasts
  • Per above, I have 4 x 6 flyers, business cards, and posters
  • I reply to ALL my listener email
  • I post on topic-relevant forums
  • I sell T shirts and give away promo shirts
  • I have a newsletter with background info, discounts, contests, and access to exclusive content
  • I have a Yahoo Group for listener discussions & resources
  • I include my site URL & podcast names/descriptions in sign lines for emails & forums
  • I put a Flash mp3 player on my website
  • I (try to) make it easy to subscribe or direct-download
  • I provide playlists for the tracks on the mixes in the mp3 ID3 tag, on the site, and in the mix’s dedicated popup page
  • I provide links to the original tracks on Beatport.com
  • I reply to other people’s complimentary blog entries about my podcasts and thank them
  • I write thank-you emails to Apple iTunes Support when they have featured my podcasts
  • I provide code for a feed player that can live on the listener’s own site
  • I will give an interview to practically anyone who asks for one
  • I find addresses & email addys for publications (hard & soft) relevant to my podcasts, and I send them occasional PR releases when there is something to announce. I thank these publications when they run them
  • I have a ready-to-go media kit with long & short bios, podcast descriptions & latest PR releases, logos, headshots, and links.
  • I do not publicly denigrate other podcasts that are potential competitors; by the same token, I try to respond to criticism in the most positive manner I can. This last point is probably the hardest for me.

I’m sure we can come up with a few more, but that will keep us busy for a while.

Justin Kaiser
Creative Identity Group

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What is Your Reason to Podcast?

Apr 3rd, 2008 | By Justin Kaiser | Category: Podcast Consulting

When I started podcasting I honestly didn’t have a deep ulterior motive. I was just in love with internet radio.  It wasn’t until I had been hosting the show for a few months that I realized how passionate I would become about the show and my listeners.

I’ve realized in the last two years that selling ads is just one reason to launch a show. One of many great reasons!

The internet is all about content and we know that the key to reaching our target marketing is to provide them with interesting, original content. So we create websites, write articles, create blogs, write newsletters, etc.

Taking our content and sharing it via an internet radio show or podcast is a natural next step for anyone who wants to reach others with their message.

Probably the number one reason for starting a new show that I hear from my coaching clients is to establish their position as an expert in their field - and it works.

People have a tendency to believe what they hear and they grow to trust those who they hear from often.

Anyone who provides coaching or consulting would be a natural for internet radio. They can model what they do for their listeners, creating a warm market of interested prospects that they can further market their services to.

Not all hosts are motivated by profit. Some create shows to promote an interest or cause that they are passionate about. Others are just having fun talking about a hobby.

The good news for all of us is that it is possible, more today then ever before, to get started with very little
up front or ongoing expenses.

Whatever your reason, internet radio and podcasting provides you with a new way to reach the people you want to reach online.

I know that some of you are intersted in hosting a show but really don’t have a clue what kind of program to create.
Tomorrow I’ll share some great ideas - maybe a few will appeal to you.

Justin Kaiser
Creative Identity Group

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Is Radio Dead? Not by a Long Shot!

Apr 1st, 2008 | By Justin Kaiser | Category: Personal Insight

Those people in the podcasting community have suggested for 3 years now that the death of radio is imminent. I’m here to tell you that you are wrong.

Local radio is NOT dead but certainly emerging. The traditional model for music distribution is not dead and there will be some level of co-existence with podcasting for a long time.

Internet radio is nothing more or less than the delivery of radio programms via TCP/IP. That delivery can be either live or on-demand. I listen to Virgin Music via Shoutcast live on my Treo phone and that’s Internet radio. I listen to downloaded Podcasts via iTunes and that’s Internet radio. I listen to my radio station live via a private consultant stream when I am travelling with Windows Media Player and that’s Internet radio.

In copyright terms, what’s different about how I listen is not the Internet versus free-to-air delivery, or the live versus on-demand aspect. It’s the packetized streaming versus download aspect. Once ‘radio’ content is downloaded, any notion of being able to collect royalties on the basis of number of ‘listeners’ is lost. With this loss of control, copyright owners are naturally reticent to release music for download. And in many cases, they have confused packetized streaming with genuine downloads.

Podcasting creates a commons for the exchange of music and content between producers and listeners. Radio is not dead, it is being reborn in a new distribution environment. And this distribution environment is vastly richer than the staid traditional one, with tremendous potential for personal, educational and even corporate broadcasting.

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