You need to create a website with enough content for the search engines to read and know what you are about. If you write two or three paragraphs about each show and archive several months worth of these show descriptions, that will accomplish a minimum of content.

You should also consider using some topic specific articles on the website and definitely add a blog. This will also help to feed the search engines.

To attract listeners you can:

• Write and distribute press releases about your show.
• Write and distribute articles on your topics.
• Submit your website to directories.
• Submit your blog to blog directories.
• Submit your podcast feed to podcast directories.
• Put ad in ezines and on related websites.
• Try Pay Per Click advertising.
• You must set up a ‘Link to Us’ page with text links and graphics for your fans to grab and use to link to you.
• You may also want to try setting up a link exchange directory and trade links with complimentary websites.

When you have your voice over expert create your show intro and commercial segues, you will also want to order a 30 second show promo that can be traded with other show hosts. The promo should identify your show name, topic and web address.

Definitely consider promoting your show offline. Put your web address and show title on the back window of your car in vinyl letters. Carry business cards with listening instructions with you and pursue every opportunity to appear as a guest on offline radio programs.

I’ll be staying in touch with regular tips, tricks, tech and promotional updates. Internet Radio is booming and as I spot trends or learn something new that can help you, I’ll be sure to share it with you.

Justin Kaiser
Creative Identity Group